Embassy Suites and Mr. More

"When it comes to having more, I want a lot more of more and a little less of less" -Mr. More

Embassy Suites has recently debuted a new marketing campaign on March 6.  According to Tnooz, Embassy Suites wants to appeal to bleisure travelers and offer more of more.  The touch points being used by Embassy Suites are perfect.  Online advertising is great for business people who always stay up on trends and will be likely to see banner ads.  The TV advertising is good because it allows consumers to build a relationship with a character who portrays a brand.  The other aspects of the campaign, in-flight entertainment and the CNN Airport Network, will perfectly reach the target consumer.  The integration of the various mediums will help create a consistent message.

The videos put a humorous spin on the benefits of having more.  The ads do a great job portraying the businessman/family-man and what he wants from his hotel.  He asks, "why have less when more is available?"  Even though I have not done business traveling, I can completely relate and I believe other business people can as well.  If you want less stay somewhere where you get less, but if you want more, Embassy Suites is the place. 

Now that the amazing ads are created, Embassy Suites now has the task of getting the campaign to take off.  Pushing the YouTube channel, and possibly a Facebook page for Mr. More, would create great buzz.  Social might not be as big for this campaign because of who is being targeted, but it is still important to implement.  Online marketing and banner ads also open up so many possibilities.  There are many different paths for Embassy Suites to take, and it will be exciting to see how the campaign progresses. 

Aaron Roecker