Recently a commercial was released to draw tourists to the States. You can watch it here.
It is interesting, but I do not know if it will be effective. I was especially confused when it showed obscure locations in the United States. Many people seem to visit big cities, but I suspect that very few will go the swamps in the South, random fields of flowers, or large dinners in the country. It is also hard to know whether they are telling people to visit or move here.
Personally, I think a better technique would be to find what people like about America and promote that. This ad seems to show everything that we offer, thereby showing nothing specific that would draw tourists. I want to go to other countries to see specific and well-known sites. While this did show some big name locations, I thought it could have done better.
What do you think? Would you want to visit the US after seeing this?
Aaron Roecker
Showing posts with label commercials. Show all posts
Showing posts with label commercials. Show all posts
Why I Love the Super Bowl
It's that time of the year again. In Illinois the weather is cold (although surprisingly warm this year with little snow) and school is just starting to get under way. And the Super Bowl is coming.
I am a fan of almost any sport, and I especially love watching sports as a group. The energy and excitement that surrounds games is great and the Super Bowl is one of the best. But as a self-identified marketing nerd, I enjoy the Super Bowl for so much more than the game.
My game takes place when the players take their breaks. I love the commercials the Super Bowl produces because of the creativity and hype that companies create for their ads. Watching the ads with a group of friends makes it even better as I try to look at people's reactions and give passing and failing grades to the commercials. The Super Bowl usually introduces the year's new advertising campaigns for some of the world's biggest brands. It also has a great collection of new movie trailers, and each are done differently to try to be more memorable than the last.
The last Super Bowl had a few standouts, but overall I was disappointed. I have seen some of the new commercials for this Sunday and so far I have liked what I have seen (except for the Audi commercial that showed no originality and simply jumped on the vampire bandwagon). So this Sunday afternoon you can catch me eating great foods, hanging out with good friends, and anxiously waiting to see who wins the game - Pepsi or Coke.
I am a fan of almost any sport, and I especially love watching sports as a group. The energy and excitement that surrounds games is great and the Super Bowl is one of the best. But as a self-identified marketing nerd, I enjoy the Super Bowl for so much more than the game.
My game takes place when the players take their breaks. I love the commercials the Super Bowl produces because of the creativity and hype that companies create for their ads. Watching the ads with a group of friends makes it even better as I try to look at people's reactions and give passing and failing grades to the commercials. The Super Bowl usually introduces the year's new advertising campaigns for some of the world's biggest brands. It also has a great collection of new movie trailers, and each are done differently to try to be more memorable than the last.
The last Super Bowl had a few standouts, but overall I was disappointed. I have seen some of the new commercials for this Sunday and so far I have liked what I have seen (except for the Audi commercial that showed no originality and simply jumped on the vampire bandwagon). So this Sunday afternoon you can catch me eating great foods, hanging out with good friends, and anxiously waiting to see who wins the game - Pepsi or Coke.
