Global Marketing

Recently, Advertising Age had an article about Unilever filling up their global marketing team.  As I read this, I hoped that some day I could have this privilege.  I know I talk a lot about global marketing, but I believe it cannot be overstated.  As the world gets smaller and information becomes even more readily available, companies need to be able to compete in new markets.  Global marketing will be required for both small and large companies.

My goal is to some day be able to help a company develop a global marketing strategy.  As I experienced in the past with my international travels, I relish the opportunity to learn about other cultures and tell consumers about the benefits of my company's product.  Global marketing allows a brand to make a worldwide impact.  All brands make a choice of how they want to position themselves, and I look forward to the opportunity to work on that positioning strategy.  A global positioning will require more analysis than a regional or national one, but again its the challenge that all marketers (myself included) live for. 

I realize I have a long way to go before my goal can be achieved, but I am constantly working towards achieving that goal.  While working at my internships, my goal is to learn and be a part of teams and projects that give me various marketing experience.  This summer I hope to land an internship with a large company where I can help them and they will provide me with needed experience and knowledge.  As I have said before, I look forward to where my life leads, and I am excited about the possibilities.

Aaron Roecker