"When it comes to having more, I want a lot more of more and a little less of less" -Mr. More
Embassy Suites has recently debuted a new marketing campaign on March 6. According to Tnooz, Embassy Suites wants to appeal to bleisure travelers and offer more of more. The touch points being used by Embassy Suites are perfect. Online advertising is great for business people who always stay up on trends and will be likely to see banner ads. The TV advertising is good because it allows consumers to build a relationship with a character who portrays a brand. The other aspects of the campaign, in-flight entertainment and the CNN Airport Network, will perfectly reach the target consumer. The integration of the various mediums will help create a consistent message.
The videos put a humorous spin on the benefits of having more. The ads do a great job portraying the businessman/family-man and what he wants from his hotel. He asks, "why have less when more is available?" Even though I have not done business traveling, I can completely relate and I believe other business people can as well. If you want less stay somewhere where you get less, but if you want more, Embassy Suites is the place.
Now that the amazing ads are created, Embassy Suites now has the task of getting the campaign to take off. Pushing the YouTube channel, and possibly a Facebook page for Mr. More, would create great buzz. Social might not be as big for this campaign because of who is being targeted, but it is still important to implement. Online marketing and banner ads also open up so many possibilities. There are many different paths for Embassy Suites to take, and it will be exciting to see how the campaign progresses.
Aaron Roecker
Global Marketing
Recently, Advertising Age had an article about Unilever filling up their global marketing team. As I read this, I hoped that some day I could have this privilege. I know I talk a lot about global marketing, but I believe it cannot be overstated. As the world gets smaller and information becomes even more readily available, companies need to be able to compete in new markets. Global marketing will be required for both small and large companies.
My goal is to some day be able to help a company develop a global marketing strategy. As I experienced in the past with my international travels, I relish the opportunity to learn about other cultures and tell consumers about the benefits of my company's product. Global marketing allows a brand to make a worldwide impact. All brands make a choice of how they want to position themselves, and I look forward to the opportunity to work on that positioning strategy. A global positioning will require more analysis than a regional or national one, but again its the challenge that all marketers (myself included) live for.
I realize I have a long way to go before my goal can be achieved, but I am constantly working towards achieving that goal. While working at my internships, my goal is to learn and be a part of teams and projects that give me various marketing experience. This summer I hope to land an internship with a large company where I can help them and they will provide me with needed experience and knowledge. As I have said before, I look forward to where my life leads, and I am excited about the possibilities.
Aaron Roecker
My goal is to some day be able to help a company develop a global marketing strategy. As I experienced in the past with my international travels, I relish the opportunity to learn about other cultures and tell consumers about the benefits of my company's product. Global marketing allows a brand to make a worldwide impact. All brands make a choice of how they want to position themselves, and I look forward to the opportunity to work on that positioning strategy. A global positioning will require more analysis than a regional or national one, but again its the challenge that all marketers (myself included) live for.
I realize I have a long way to go before my goal can be achieved, but I am constantly working towards achieving that goal. While working at my internships, my goal is to learn and be a part of teams and projects that give me various marketing experience. This summer I hope to land an internship with a large company where I can help them and they will provide me with needed experience and knowledge. As I have said before, I look forward to where my life leads, and I am excited about the possibilities.
Aaron Roecker
