The Global Brand CEO

Over winter break I have been reading The Global Brand CEO by Marc de Swaan Arons & Frank Van Den Driest.  This book has offered me insights that I have never before encountered and has increased my desire to work globally even more.

The Global Brand CEO is a great mix of technical analysis and practical advice, but the best parts are the quotes from various CMO and global brand leaders.  These quotes gave me an insight into the thoughts of a CMO and how they operate.  They shared their experiences and advice.  I will constantly be going back to this book to hear their thoughts.

Before reading this book I never thought too much about brand marketing, but now it is one of the top career paths I wish to pursue.  Brand marketing has unique challenges and opportunities, but what I like the best is the ability to completely engross myself into a specific brand.  Working for a certain brand will then allow me to learn the inner-workings of the consumers who use it.  Learning about consumers and developing a marketing plan based on those insights would be the perfect job.

Eventually I would like to work on a global brand, but before that can happen I must learn how to manage a brand locally/regionally.  I need to execute marketing plans and put them into action.  Learning from this experience can help me better achieve my goal of working internationally/globally.  The ability to affect the lives of millions across the globe is exciting, but equally frightening.  I look forward to what happens in the future and where my life leads.

Aaron Roecker