Time > Money

I am reading through the book The 24 Hour Customer by Adrian C. Ott, and the premise is built around the idea that time is more than money.  This statement cannot be more accurate.  Even as a student, there are times I wish I could do anything to allow for more time in a day.  When I enter the business world full-time this desire will only increase.

The idea of providing products in a way that enables people to have more time is not new, but it is important in the world we live in today.  Being able to provide people with extra free time is a special type of asset that can consumers would be willing to pay extra for.  If someone offered me the opportunity to be able to study less and still earn good grades, I would be willing to pay a high price.

As I start to consider marketing techniques for products, I need to focus more on the time benefits it provides to consumers.  I believe that this benefit is one of the least mentioned in advertisements today (Although the main idea for the Windows 7 Phone is to take back your time).  Most advertisements seem to focus on the amazing capabilities of the product and/or service.  This is an issue that is important to address, and as a marketer I will do my best to provide the ultimate value to consumers - time.

Aaron Roecker